Demand generation shifts the focus away from low-intent lead generation, emphasising the importance of targeting your ideal customer profile (ICP) and driving real purchase intent.
This image illustrates the impact that a shift from lead gen towards demand gen can have on your bottom line.
Traditional lead generation focuses on generating a large quantity of leads, often through tactics such as email campaigns and paid advertising, with the goal of passing those leads directly to sales teams.
Modern demand generation emphasizes building brand awareness and nurturing leads through personalised content and targeted campaigns, with the goal of impacting pipeline and revenue.
Tracking and Reporting
Marketing Automation Setup
Content Creation
Ads Media Set
Reach out for a 30 min, no obligations, insightful discovery call! ⤵️
➡️ **Schedule now** 📆
Email: [email protected]