💡 This Product Marketing Pack is structured as a five-step journey aimed at preparing your product for promotion. Upon successful implementation, you should observe the following improvements:

• Better Conversion Rate (CRO)
• Improved Click-to-Lead Ratios
• Increased Lead to MQL Conversion

Below is the breakdown of steps and of deliverables that you will receive:

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Product Definition

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(Features, Capabilities, Tech Specs, Compliance, Dependencies, etc)

Format: Google Doc / PDF File

<aside> ➡️ Ideal Customer Profile

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(Custom made with over 40 unique parameters)

⭐ Also relevant for Paid Media Targeting.

Format: PDF File / Miro Sheet

<aside> ➡️ Positioning and Website Messaging

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(Value Proposition, Key Features, Benefits, Outcomes, Competitive Advantage)

Format: Google Doc / PDF File

<aside> ➡️ Website Review - User Journey

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(Home Page / Product Page / Pricing / Form Page)